+49 (0) 421 9600-10
25 October 2018 - Jann Raveling

Bringing India and Germany closer together

Startups
Dhewish is using digitisation to connect industry in the two countries

Padmaraj Pattanashetti with its newly developed platform for digital, international cooperation
Padmaraj Pattanashetti with its newly developed platform for digital, international cooperation © WFB/Frank Pusch

The best of both worlds. A young Indian from Bremen is helping German engineering to benefit from India’s factory capacities and vice versa. And everything is completely digitalised – with one click in real time, an order can be sent straight to the Indian factory. The benefit for manufacturers is huge.

Padmaraj Pattanashetti is a citizen of Bremen by choice. The 32-year-old Indian loves to have a beer on the Schlachte riverbank, likes the historical architecture around the city centre, and enjoys the peace and quiet and above all the mulled wine and Christmas market in winter. He raves about Bremen: “Bremen is my school, this is where I was educated, this is my land of opportunity, this is where I have my contacts".

Padmaraj came to Bremen in 2012. A year earlier, as a young graduate visiting the Hannover Messe, he had witnessed the first presentation of the German government’s Industry 4.0 concept. It was immediately clear to him that this was the future. As an engineer, he saw the potential of digitalisation in industry – and so he started looking for relevant master’s degree courses in Germany, before discovering the BIBA Institute for Production and Logistics in Bremen. “That’s where I wanted to go, I wanted to benefit from all their expertise,” recalls the engineer six years later.

He stayed on in the city (a relatively small one by Indian standards) and came to love his new home by the Weser river. It was in Bremen that he published his master’s thesis on the subject of networked, remote-controlled machines and where he came up with the idea for his own company: Dhewish.

Combining the best of both countries

Dhewish brings India and Germany closer together. It aims to combine the best of both worlds. “German industry is highly sophisticated, it’s a standard-bearer in terms of quality and manufacturing. But this comes at a price. Many branches of industry lack agility – they cannot react quickly enough to changes in the market,” says Padmaraj. “Indian industry is much more flexible, faster and significantly cheaper, but it lacks manufacturing know-how.”

In a 3D environment, each factory is digitally represented
In a 3D environment, each factory is digitally represented - making it easy to optimize production processes remotely. © Dhewish

To bridge this gap, Padmaraj developed a digital platform that brings together manufacturers and factory operators from the two countries. The Indian factories have been completely digitised on the platform. Like in a video game, users can move freely in a 3D mock-up of the premises. They even have the option of using virtual reality glasses. Up-to-the-minute plant data, such as the production rate or machine outputs, are recorded and displayed in real time. The factory is completely simulated – a digital twin.

Building trust in foreign production sites

The benefit for German clients is huge. They can get an impression of the factory without actually visiting in person. They can contribute their manufacturing knowledge in real time to optimise processes or make changes, thereby increasing efficiency and production quality.

The platform creates transparency. Transparency that forms the basis of trust. “Typically, manufacturers and suppliers meet at trade shows like the Hannover Messe, visit each other, and then at some point agree to work together. Dhewish accelerates this process and simplifies it at the same time,” says Padmaraj.

Dhewish also increases the response time – the time it takes for changes in the production process to be realised. Padmaraj calculates that a client order can be implemented in India within 96 hours. “Nowhere else is it as fast,” he says.

Bridging cultures

Dhewish wants to be the Airbnb for factories, a platform where manufacturers and suppliers meet. Unlike the large-scale American model, however, the platform is not open to the public. This is to protect data and safeguard corporate privacy.

Padmaraj facilitates communication between client and contractor. “I know both countries and so can mediate between the two cultures and languages. This prevents misunderstandings,” he says. “Indians are often very enthusiastic and highly motivated and first have to get used to the often lengthy processes favoured by German companies.”

In order to find the ideal candidate for each enquiry, he compares more than 26 parameters using a specially developed model, which can also factor in any certifications or particular production methods that are required.

In addition to the 3D environment, factories can also be visited as in Google Streetview
In addition to the 3D environment, factories can also be visited as in Google Streetview © Dhewish

Capitalising on a huge market

Around 30 Indian factories have already been digitised on the platform, and many more are set to follow. Padmaraj has already placed the first clients. They come from various sectors – electric-powered transport, consumer goods and plant engineering. What matters isn’t the industry after all, it’s the match between the client and supplier. At the end of the day, the quality of the work has to be right.

Clients approach Padmaraj with their designs and material ideas. He then searches for the right supplier and makes an offer. If the proposal meets the needs of both parties, they can then plan and optimize the production process via the digital platform.

A whizz-kid from Bremen

Padmaraj is currently working on finding more clients and contractors, and on optimising and automating his digital model. It’s worth noting that he is still a lone warrior. From business development to programming, he does everything by himself. Only his former professor at BIBA supports him as a mentor. In India, he works with a small team that digitises the factories. So that he doesn’t get buried in work, he is now looking for investors who can put the company on a secure footing. He has even put up all of his own funding so far.

Dhewish HQ at Bremen’s World Trade Center

Padmaraj’s desk is located in Bremen’s World Trade Center next to New Ideas Craft run by Paramjit Kohli – a good friend. The two Indians met in Bremen and have already worked together at BlumBio Solutions, a brand under which Kohli sells biodegradable single-use tableware. Kohli advises his younger colleague on all matters regarding law, taxes and red tape for a fledgling company in Germany. And it’s all because he sees great potential in the platform: “There must always be a bridge, a mediator between worlds. Padmaraj wants to combine the best of both countries, that’s what I like about his idea”.


If you are interested in settling in from abroad, please contact Andreas Gerber, Tel. +49 (0)421 9600 123, andreas.gerber@wfb-bremen.de.

If you have any questions about the World Trade Center Bremen, please contact Elisabeth Breidbach, elisabeth.breidbach@wtc-bremen.de, Tel. +49 (0)421 9600-241

When it comes to founding your own company, there is no way around the Starthaus in Bremen and Bremerhaven: www.starthaus-bremen.de, Tel. +49 (0)421 9600 – 372.

Digitization
21 March 2019
Blackout Technologies are developing robots with artificial intelligence

Is this what the salesman of the future looks like? With "Pepper", the Bremen-based start-up Blackout Technologies develops unique software based on artificial intelligence throughout Europe.

Digitization
19 March 2019
How Werder Bremen’s AI technology can also benefit SMEs

Werder goalkeeper Jiri Pavlenka owes his job to artificial intelligence. He was designed by the team of JUST ADD AI. Founder Roland Becker tells us how other medium-sized companies already benefit from AI today.

Digitization
12 March 2019
How much AI do SMEs really need?

Artificial intelligence is regarded as an absolute growth topic - should every company jump on the bandwagon now? No, says Bastian Diedrich from the Bremen digital agency hmmh, but he makes an important restriction.

Success stories
26 February 2019
Four entrepreneurs talk about what attracted them to Bremen

A company founder lives for his or her idea – no distance is too far and no obstacle too high. Four foreign entrepreneurs in Bremen share their passion for their vision.

Startups
14 February 2019
The magic of bicycles, flower stalls and book shops

Jiani Chen recently moved to Bremen. The energetic young Chinese woman founded the start-up App CN in the Hanseatic city and is now looking to kick-start her international business. She loves things about Bremen that many locals would take for granted.

Digitization
15 January 2019
Bremen’s artificial intelligence industry at a glance

Artificial intelligence is becoming part of everyday life, and Bremen-based companies are leading the way. We have put together a ‘who’s who’ in artificial intelligence in Bremen.

Digitization
10 January 2019
Augmented and virtual reality in Bremen

Whether they involve flying around virtual spaces or manipulating reality, augmented and virtual reality open up new dimensions. A number of companies in Bremen are working on these technologies, and one of them is even the global leader in its market.

Startups
18 December 2018
Free electric-powered transport

Free electric-powered transport – Bremen set to become incubator for UZE Mobility. On behalf of its partner UZE Mobility, Bremeninvest announces the following: Bremen, 19 November 2018 – Start-up firm UZE Mobility has decided to relocate to Bremen at the beginning of 2019.

Digitization
14 December 2018
3D printing connects Bremen and New York

From one side of the Atlantic to the other: two graduates from New York University travel to Bremen for a research internship – and immediately want to stay.

Digitization
4 December 2018
Guidance on digital strategy – DIGILAB Brennerei 4.0

DIGILAB Brennerei 4.0 supports companies on their digitalisation journey with free and independent services. Getting started has never been easier.

Digitization
27 November 2018
IT companies in Bremen

Bremen’s IT sector is an important pillar of the local industry. We introduce ten IT service providers.

Bremen
22 November 2018
Tradition meets innovation

The state of Bremen covers 420 square kilometres and is home to around 670,000 people. Almost 22,000 companies provide more than 325,000 jobs. Below, we introduce some of the strong sectors that that make Bremen such an excellent business location.

Startups
1 November 2018
The man with an eye for AI

Esteban Bayro-Kaiser has big plans for his start-up, WearHealth. And he has no doubt that Bremen can become a leading hub for artificial intelligence technology. But what made this globetrotter choose Bremen?

Science
20 September 2018
How digital media is shaping society

How is the role of media and other forms of communication changing in society? What are the resulting challenges? The international MA in Digital Media and Society, which launches at the University of Bremen in time for the winter semester, aims to provide the answers.

3D printing
12 September 2018
3D printing at Airbus – cutting-edge technology made in Bremen

Airbus is a global trailblazer in the field of 3D printing, and the aerospace company has established a technology centre for this new production method in Bremen. This is one of many reasons why the Hanseatic city has become a hub for 3D printing in Europe.

Startups
13 August 2018
Getting your start-up off the ground in Bremen and Bremerhaven

Setting up your own business is never easy, but Bremen offers the perfect environment for budding entrepreneurs. A unique start-up scene has taken root in the region that will help you access the expertise, contacts and funding that you'll need to succeed. So what are you waiting for?

Investing in Bremen
7 August 2018
Bicycles made in Bremen – Velo Lab moves to a bigger site

Stathis Stasinopoulos built his first bike so that he could get to and from work in Athens more easily. At the time, he could not have imagined that his idea would see him set up his own business in Bremen. We visited the entrepreneurial engineer in his new workshop in the north of Bremen.

Maritime economy and logistics
12 July 2018
Exploring the seafloor with intelligent software

The depths of the ocean remain one of the last great mysteries on Earth. What is the precise composition of the seafloor? What flora and fauna inhabit it? Where has the delicate balance of the ecosystem been seriously disrupted? We still don’t have complete answers to any of these questions, but four young scientists from Bremen are aiming to change that.

Digitization
26 June 2018
How a bunker in Bremen has become one of Germany’s most secure data centres

Even Tom Cruise in Mission Impossible would find it difficult to break into this data centre. Metre-thick concrete walls are just one of the many security measures protecting this bunker.

Maritime economy and logistics
12 June 2018
A robot for unloading containers is being developed in Bremen

Unloading shipping containers requires manual work, which is pretty unusual in the automated and digitalised world of logistics. But a Bremen-based research project aims to change all this with its IRiS robot.

Automotive Industries
6 June 2018
Is this the office of the future?

How will we be working in the future? Daimler’s Innolab in Bremen’s Überseestadt district provides an answer to this question. And anyone can come and see it.

Retail
26 April 2018
Organic underwear made in Bremen: Canadian sisters launch their own pop-up store

Tizz & Tonic: Two sisters from Canada are producing and selling sustainable and organic underwear in the centre of Bremen. But what was it that attracted them to Bremen? We caught up with the two well-travelled fashion designers to find out.

digitization
27 March 2018
ORTEC – in it for the long haul

In December 2014, ORTEC GmbH moved from Lower Saxony to Bremen. The software specialist hoped to strengthen its market position by moving to the city’s Überseestadt district. Around three and a half years later, we got in touch with the company again to ask whether the move has been a success.

Investing in Bremen
13 February 2018
Unternehmensservice Bremen – cutting through the red tape

You are or want to become self-employed – but you do not know where to start? In this video, we show you how the Unternehmensservice Bremen helps you to deal with official approval procedures, forms and funding.

Creative / Media
28 November 2017
In tune with TonePedia

You rarely get the opportunity to try out musical instruments when you buy them online. Bremen-based start-up TonePedia has developed a piece of software that allows musicians to properly compare guitars, bass guitars, amplifiers and effect products online. This saves time and reduces the number of returns and the associated cost.

Aerospace
12 October 2017
Prepare for bake off

If astronauts want to get all the way to Mars one day, they’ll need food supplies for the journey. Part of the solution could be to grow their own grains and bake bread themselves. Bremen start-up Bake in Space is on the verge of making this vision a reality.

Digitization
10 October 2017
Allow me to introduce … Pepper – the intelligent robot from Bremen

Is this what sales assistants of the future will look like? Bremen start-up company Blackout Technologies develops software based on artificial intelligence, unlike any other software in Europe. Before long, we’ll be greeted by their robot Pepper in shops, at trade fairs or even in care homes. We visited Bremen’s robot lab to find out more.

Startups
4 October 2017
Velo Lab: cycling towards commercial success

Stathis Stasinopoulos was unable to find the perfect folding bicycle for his commute to work across Athens. So he developed his own. The bike, called ‘Folding Project’, is lightweight and comfortable and folds up in five seconds. This has given Stasinopoulos an unexpected new direction in life.

Maritime economy and logistics
27 September 2017
Where space and deep sea meet

The research alliance ROBEX is sending robots up active volcanoes and down into the deepest and darkest seas. Working across disciplines, the 120 scientists of the 16 institutes involved are breaking new ground on this project. They have been eagerly waiting to find out what has happened to the TRAMPER diving robot, which has been exploring the deep seas around Spitsbergen for a year. Now they are ready to bring it back.

Maritime economy and logistics
20 September 2017
Changing the world through logistics

A growing number of companies are becoming more aware of their social and environmental footprint, and are looking for ways to act with greater environmental and social responsibility. Germany’s north-west is set to become the national centre for social entrepreneurship in logistics. A new platform is under development and the first round of events is being planned to achieve this goal.

Science
13 September 2017
Studying digitalisation in Bremerhaven

This new master’s degree at Bremerhaven University of Applied Sciences prepares students for the future and offers them excellent job prospects.

Investing in Bremen
5 September 2017
Bremen over Berlin: how BLG’s Digilab is introducing a start-up mentality in this global company

BLG Logistics Group is a major player in logistics with 18,000 employees. It established the Digilab in Bremen as a core element of its digitalisation. The company’s premises are reminiscent of start-ups in Silicon Valley, and there are good reasons for that.

Digital/Industry 4.0
23 August 2017
Give 3D printing a try – everyone can explore Industry 4.0 technologies at FabLab Bremen

FabLab Bremen invites visitors to learn about new manufacturing technologies and try their hand at everything from laser cutters to printing and programming. Digital technology enthusiasts of all ages and programmers of all abilities are welcome here. And it is not long before they can put what they have learnt to good use.

Startups
15 August 2017
Metal foams from Bremen: two brothers get their business off to a strong start

The founders of Mac Panther Materials, two brothers from Bremen, produce an open-cell metal foam for use in a number of different applications. Its secret lies in the production process that is based on a brilliant and yet simple idea.

Startups
6 July 2017
The start-up scene in Bremen and Bremerhaven

A lively start-up scene with close ties to industry has developed in Germany’s smallest federal state. Government offices, banks, entrepreneurs and development agencies all work together like one big family. It’s what makes starting a new business in these two cities so easy.

Investing in Bremen
13 June 2017
Airbus’ site manager Dr André Walter: “For us, digitalisation means making work easier and more efficient”

A great deal of manual labour goes into aircraft construction. Despite this – or perhaps even because of it – Airbus is changing its approach to make increased use of digital technologies. It’s also researching the applications of new manufacturing technologies such as 3D printing. And not a moment too soon, as Airbus’ site manager in Bremen, Dr André Walter, explains in our interview.

Investing in Bremen
2 May 2017
ACSK Clothing: The cosmopolitan clothing company taking a stand against fast fashion

Three continents, four countries, and Bremen at the centre of it all – a start-up could hardly be more international. The young entrepreneurs Ahmed Cheema and Stefan Kuzmanovski want to make sustainable manufacturing and the use of ethically sourced materials standard practice.

Startups
30 March 2017
How start-ups can find the right investor

The right investor provides much more than just money. They are someone to talk to, someone who can open doors and build bridges. Important advice for technology start-ups in search of an investor.

Startups
28 March 2017
How to set up a business as a student: Bremen's Jacobs University and its managers of tomorrow

How do you feel about setting up your own business at the age of 20? At Jacobs University in Bremen, students like Julius Schneider are groomed for their careers as entrepreneurs. And Bremen itself offers them the ideal conditions to turn their ideas into reality.

Startups
24 June 2016
No talk, all action at Startup Weekend Bremen

Revolutionising house hunting in cities using virtual reality. Training people to live a sustainable lifestyle using an app. Introducing food-sharing ideas to tackle our throw-away society. Offering professional HR management methods to smaller trade ...