Comfortable chairs by the front windows and framed photographs on the walls – the store has the feel of a cosy living room. A feel-good atmosphere was exactly what the sisters were going for. But the whole space is full of stylish lingerie, hanging on clothes rails and displays. The back of the store also serves as a workshop, there are tables for cutting the fabric and packing the finished items. Alongside them are the sewing machines. The sisters also sell their products online via their website. Getting everything made and despatched has certainly meant a few late nights, particularly for Imke. “Now that I have a proper workspace and am no longer working from home, my hours have normalised a bit,” says Imke with a smile. But even now, she certainly has her work cut out.
Good for us and the environment
For the two Canadian sisters, it was particularly important that the materials they bought were manufactured ethically and certified as organic. That is why many of the fabrics are made from GOTS-certified organic cotton. GOTS, which stands for global organic textile standard, ensures that fabrics are produced sustainably – using natural raw materials as well as eco-friendly and socially responsible methods of production.
The printed textiles are manufactured according to the OEKO-TEX standard 100, which ensure that no chemicals are used that could be harmful to the skin. Looking ahead, Imke and Yanna would like to offer exclusively GOTS-certified textiles. But this would require buying in very large quantities of fabrics, which they cannot presently finance as a start-up. They are firmly committed to sustainability in other areas too. For example, their business cards are made from recycled paper and their packaging is 100 per cent recyclable. They also try to generate as little waste as possible. “We re-use the pieces of fabric that are left over from production. I make them into sleep masks or into little pockets on t-shirts,” explains Imke.
Pretty and comfortable: the underwear by Tizz & Tonic for every woman
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