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Marketing for Bremen

The Marketing and Tourism division

Bremeninvest provides an integrated marketing service that aims to promote Bremen as a location for inward investment and other activities including tourism. We act on behalf of various marketing stakeholders and network and coordinate their work as part of an umbrella brand strategy.

Our Marketing and Tourism division, which incorporates the departments ‘Marketing’, ‘Online’ and ‘Tourism’, is responsible for brand design, brand architecture and for promoting tourism to Bremen in Germany, Europe and around the world.

We channel public and private funds into high-profile ventures, fund cultural and sporting events, provide advice and support for projects, and develop marketing concepts for Bremen.

We have four main objectives:

  • To develop the Bremen brand
  • To increase the number of visitors to Bremen
  • To raise the profile of the city
  • To enhance the city’s image

    We also function as a marketing agency for Bremen's authorities and institutions and are responsible for advertising Bremen in public spaces in the city.

    Participation in key trade fairs

    National and international trade fairs play a key role in the global marketing of Bremen as an investment location. Bremeninvest facilitates participation in these trade fairs on behalf of the regional government.

    The shared stand of Bremen and Bremerhaven at the Expo Real 2022
    Bremen at trade fairs

    Find out more about the Bremen stands at national and international trade fairs and your options for exhibiting at these.

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    Current marketing projects and funding for events

    Bremeninvest is closely involved in various Bremen marketing projects and provides support for cultural and sporting events.

    In the following sections, we will tell you about the marketing activities and projects that we are responsible for, that we organise and that we support. You can find out more about Bremen BIKE IT!, Museums Night or the city website bremen.de.

    Find out how we decide whether cultural and sporting events in Bremen and Bremerhaven are eligible for funding and where you can apply for such support.

    Please contact us if you have any questions about the activities and tools used for marketing Bremen and about potential collaborations and options for participation. We will be more than happy to help.

    Sternstunden 2018 in Zahlen
    Marketing projects

    We manage, organise and support a number of different projects. In this section you will find further information and materials, as well as contact details.

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    Straßenkunst-Festival La Strada
    Funding for events

    We provide funding for cultural and sporting events. In this section we tell you about the eligibility criteria for funding, how to apply and when would be the best time to hold your event.

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    Success Stories

    Überseestadt (New Harbour District)
    7 February 2023
    The Tastes of the Überseestadt

    The gastronomy scene in Bremen's Überseestadt is incredibly diverse. Let us take you on a tour of the district's kitchens.

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    Investing in Bremen
    26 January 2023
    New Buildings in Bremen in 2022

    Despite crises and economic challenges, Bremen remains an attractive real estate location – as proven by these 8 selected new construction projects completed in 2022.

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    Success stories
    12 January 2023
    Where is Bremen the Number 1?

    Robot football, exports, fish fingers and sundials – here are nine examples where Bremen is often at the top of the podium.

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