Marketing for Bremen
The Marketing and Tourism division
Bremeninvest provides an integrated marketing service that aims to promote Bremen as a location for inward investment and other activities including tourism. We act on behalf of various marketing stakeholders and network and coordinate their work as part of an umbrella brand strategy.
Our Marketing and Tourism division, which incorporates the departments ‘Marketing’, ‘Online’ and ‘Tourism’, is responsible for brand design, brand architecture and for promoting tourism to Bremen in Germany, Europe and around the world.
We channel public and private funds into high-profile ventures, fund cultural and sporting events, provide advice and support for projects, and develop marketing concepts for Bremen.
We have four main objectives:
- To develop the Bremen brand
- To increase the number of visitors to Bremen
- To raise the profile of the city
- To enhance the city’s image
We also function as a marketing agency for Bremen's authorities and institutions and are responsible for advertising Bremen in public spaces in the city.
Participation in key trade fairs
National and international trade fairs play a key role in the global marketing of Bremen as an investment location. Bremeninvest facilitates participation in these trade fairs on behalf of the regional government.
Current marketing projects and funding for events
Bremeninvest is closely involved in various Bremen marketing projects and provides support for cultural and sporting events.
In the following sections, we will tell you about the marketing activities and projects that we are responsible for, that we organise and that we support. You can find out more about Bremen BIKE IT!, Museums Night or the city website bremen.de.
Find out how we decide whether cultural and sporting events in Bremen and Bremerhaven are eligible for funding and where you can apply for such support.
Please contact us if you have any questions about the activities and tools used for marketing Bremen and about potential collaborations and options for participation. We will be more than happy to help.
The city is famous for the Bremen Town Musicians, the market square, the Schlachte Embankment and Werder Bremen football club. But it is also known as a hub for logistics, science and the automotive and aerospace industries, and as a bike-friendly city that is full of green spaces. To be honest, there is no reason to be modest, though that would be typical of Bremen too…Learn more
Bremen: Down-to-earth, yet always ready to surprise you. An attractive place to live, a city through which we can move easily and without stress. People from different cities and countries tell us why they fell in love with Bremen and have made their lives here.Learn more