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Marketing for Bremen

The Marketing and Tourism division

Bremeninvest provides an integrated marketing service that aims to promote Bremen as a location for inward investment and other activities including tourism. We act on behalf of various marketing stakeholders and network and coordinate their work as part of an umbrella brand strategy.

Our Marketing and Tourism division, which incorporates the departments ‘Marketing’, ‘Online’ and ‘Tourism’, is responsible for brand design, brand architecture and for promoting tourism to Bremen in Germany, Europe and around the world.

We channel public and private funds into high-profile ventures, fund cultural and sporting events, provide advice and support for projects, and develop marketing concepts for Bremen.

We have four main objectives:

  • To develop the Bremen brand
  • To increase the number of visitors to Bremen
  • To raise the profile of the city
  • To enhance the city’s image

    We also function as a marketing agency for Bremen's authorities and institutions and are responsible for advertising Bremen in public spaces in the city.

    Participation in key trade fairs

    National and international trade fairs play a key role in the global marketing of Bremen as an investment location. Bremeninvest facilitates participation in these trade fairs on behalf of the regional government.

    The shared stand of Bremen and Bremerhaven at the Expo Real 2018
    Bremen at trade fairs

    Find out more about the Bremen stands at national and international trade fairs and your options for exhibiting at these.

    Current marketing projects and funding for events

    Bremeninvest is closely involved in various Bremen marketing projects and provides support for cultural and sporting events.

    In the following sections, we will tell you about the marketing activities and projects that we are responsible for, that we organise and that we support. You can find out more about Bremen BIKE IT!, Museums Night or the city website bremen.de.

    Find out how we decide whether cultural and sporting events in Bremen and Bremerhaven are eligible for funding and where you can apply for such support.

    Please contact us if you have any questions about the activities and tools used for marketing Bremen and about potential collaborations and options for participation. We will be more than happy to help.

    Sternstunden 2018 in Zahlen
    Marketing projects

    We manage, organise and support a number of different projects. In this section you will find further information and materials, as well as contact details.

    Straßenkunst-Festival La Strada
    Funding for events

    We provide funding for cultural and sporting events. In this section we tell you about the eligibility criteria for funding, how to apply and when would be the best time to hold your event.

    Quality of life
    28 February 2019
    We love Bremen: 10 declarations of affection

    Bremen: Down-to-earth, yet always ready to surprise you. An attractive place to live, a city through which we can move easily and without stress. People from different cities and countries tell us why they fell in love with Bremen and have made their lives here.

    Quality of life
    29 January 2019
    No need to hibernate – part 2: klaben, climate zones and the Classic Motorshow

    So it’s cold, dark and wet outside. That’s no excuse for getting bored. From seasonal recipes to exciting museums and major events, we will show you how much indoor fun there is on offer in Bremen.

    Quality of life
    24 January 2019
    No need to hibernate – part 1: Explore Bremen's countryside

    Frost, snow and ice? No excuse for sitting at home. Find out what you can discover and explore outdoors in Bremen during the winter months.

    Quality of life
    29 November 2018
    Coffee in Bremen – roasteries in Germany’s coffee capital

    Almost half of all coffee beans imported into Germany pass through Bremen’s ports. Coffee roasters such as Lloyd Caffee and Cross Coffee have helped to cement the image of Bremen as Germany’s coffee capital.

    Quality of life
    8 November 2018
    Why the Schnoor in Bremen is one of the most beautiful streets in the world

    The Schnoor quarter at the heart of Bremen is an absolute must for visitors, with its lovingly restored medieval architecture, winding lanes and wide array of shops, cultural attractions and places to eat.

    Quality of life
    4 October 2018
    Enjoy the third season in Bremen!

    It’s getting cooler outside; the trees are changing color and leaves rustle underfoot – it’s now autumn! And so begins the time of year when you’re persuaded to spend more time inside. The array of museums and galleries in Bremen offer numerous opportunities to do so enjoyably.

    2 October 2018
    The space industry in Bremen: living and working in the Hanseatic city

    Nowhere in Germany is bigger in the aerospace industry than Bremen. We spoke to Bremen-based scientists working on the space side of aerospace about their projects, their life in the city, and their tips on where to live and where to visit.

    Investing in Bremen
    4 September 2018
    A billion euros for Bremen’s city centre

    Our city centre is evolving. Bremen is creating affordable and desirable residential areas, offices and retail space. The city is set to get a more modern look thanks to projects near the main train station, in new districts and right by the river.

    Quality of life
    31 July 2018
    My Bremen – the Schnoor quarter: seriously cool

    The New York Post has created a list of the coolest streets around the world. And guess which street has made it onto the list? Bremen's very own Schnoor! Visit this cool street at the Bremen Blog.

    Quality of life
    3 July 2018
    Summer on a budget in Bremen

    Do you feel like a holiday, but money is tight? How about a city break on a budget? Fortunately, there’s plenty to do in Bremen that won’t break the bank – such as cycling routes through the parks, visits at the lakes or free outdoor festivals.

    Quality of Life
    14 June 2018
    Taste Bremen – flavours of the north

    Enjoying good food and drink is an important part of life in Bremen. Whether you prefer coffee or beer, sweet or savoury, you'll be well catered for on a trip to our city on the banks of the Weser river.

    29 May 2018
    Science and research in Bremen: living and working in the Hanseatic city

    There are 35,000 students at eight universities in Bremen, as well as numerous research establishments, all of which work together successfully. It is a dynamic centre of science and learning. We spoke to a number of researchers and academics to find out what it’s like to live and work in Bremen and Bremerhaven.

    Quality of life
    5 April 2018
    Springtime in Bremen

    Flowers are blooming and the days are getting warmer: It's springtime in Bremen! The city directory bremen.de shows you, which activities the town has to offer at this beautiful time of the year: whether it is sunbathing on the Osterdeich, bike riding, golfing or simply enjoying yourself in a beer garden.

    Quality of life
    9 January 2018
    Quintessentially Bremen – between history and the future

    The city is famous for the Bremen Town Musicians, the market square, the Schlachte Embankment and Werder Bremen football club. But it is also known as a hub for logistics, science and the automotive and aerospace industries, and as a bike-friendly city that is full of green spaces. To be honest, there is no reason to be modest, though that would be typical of Bremen too…

    Quality of life
    7 December 2017
    Europe’s finest Christmas market, the famous Freimarkt funfair and much more besides

    The people of Bremen have a reputation for being reserved, but nothing could be further from the truth: the locals regularly let their hair down at the many events held throughout the year. The biggest crowds gather for Bremen’s Christmas market and for the Freimarkt, the second-largest volksfest held anywhere in Germany.

    Quality of life
    17 August 2017
    Bremen for chocoholics

    Bremen's sweetest side is made of chocolate. No matter whether it’s milk or dark chocolate, nougat or marzipan. Take a walk around Bremen and taste it.

    Quality of life
    27 June 2017
    Brits in Bremen: Fiona Moore

    Fiona Moore is originally from Burton-on-Trent, near Birmingham, and now works as a freelance translator in Bremen. She fell in love with Bremen in her early twenties. That was back in 2000, but 17 years later she is still as enchanted by the city as she was on the first day. She tells us about settling in Bremen, about her family and about being fortunate to have found a home in here.

    Quality of life
    15 June 2017
    The Bürgerpark – Bremen’s green oasis

    It’s an adventure playground for kids, an idyllic sanctuary for couples, and a quiet retreat for those looking to escape from stress – from joggers and Nordic walkers to lovers of nature and culture, the Bürgerpark in the centre of Bremen has something for everyone. For the last 150 years, this protected heritage site in the centre of Bremen has relied solely on the support of donations to keep it open and well-maintained.

    Quality of life
    13 April 2017
    German champions from the city on the Weser

    Up to now, cricket has been very much a niche sport in Germany. But that is changing. In Bremen, a woman is calling the shots in this male-dominated sport – with great success. Her men’s team are the 2016 German cricket champions.