Quality is the most important aspect for honey importer Lin Zhao. That is why he has chosen to import his honey to Europe via Germany and based his company here. “Germany has a good reputation in China, and its food standards and inspections are strict. That is very important to me,” Zhao says. The first ten containers full of barrels of honey finally arrived in Bremerhaven in January 2018. Initially, Zhao had to import his honey via Belgium before he found the right partner in Bremen to transport and store his honey.
Around six years ago, Zhao decided that he would establish his business in Germany – but in which city? The quality standards were the same everywhere, but there were three factors that influenced the decision in favour of Bremen. First, two Bremen-based food testing laboratories, Intertek Food Services GmbH and QSI Quality Services International GmbH, are on hand to test and certify the quality of the Chinese honey. Second, a port such as Bremerhaven can easily handle containerloads of 300kg barrels, and offers all the services that Zhao needs for his import business. Third, Zhao has found a reliable logistics partner in Heuer Transport Logistics GmbH to transport and store his honey.
