The city is loud and chaotic, but doesn’t feel like a megacity. “You don’t really notice that there are millions of people here, as they’re spread out across the numerous districts,” says Kolja Umland, Bremeninvest’s international relocation project manager for Vietnam and Turkey. District 1 is the city centre. It’s where all the skyscrapers are, including the Deutsches Haus. The foreign representative offices, chambers of commerce and big German companies are all based there. They’re looking to make inroads into the Vietnamese economy from here. “You can tell that a lot is going on. There’s a surprise around every corner. The Vietnamese people are extremely ambitious and efficient, and the start-up scene is particularly impressive,” says Umland, reporting on his recent trip to Vietnam.
For all these reasons, Bremeninvest decided to also locate its office in HCMC. Huong Thi Hoang, director of the office, works closely there with Kolja Umland. Bremen is the first federal state to have its own representation in Vietnam. “It’s important to build structures and establish networks within Vietnam,” says Umland. “Networking plays a much bigger role here than it does in Germany. Sectors where Bremen is strong, such as logistics, the maritime economy, renewable energies and fishing, are also key industries in Vietnam and so that offers real potential.”
If you are interested in doing business in Vietnam or if you have any other questions, please don’t hesitate to get in touch.