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7 June 2016 - Jörg Kautzner

Made in Bremen: new convertible from Mercedes-Benz extends the C-Class product range

Automotive Industries
Ten models manufactured at the Bremen factory in 2016

Whichever C-Class model the German or European customer chooses, one thing is for sure: it will be manufactured in Bremen, the centre of excellence for the C-Class. Fans of open-top driving will also be delighted to see that the new C-Class convertible is coming on the market in summer 2016.

With the saloon, estate and recently launched coupé, this now takes the number of models in the C-Class family to four.

the new Mercedes-Benz C-Class convertible
the new Mercedes-Benz C-Class convertible © Daimler AG © Daimler AG

Convertible production in Bremen since 1989

The Bremen plant has demonstrated long-standing expertise in the production of open-top cars, whether two-seater roadsters or four-seater convertibles. The SL roadster, the SLC roadster, the E-Class convertible and, from summer 2016, the C-Class convertible: Bremen is the number one production site for open-top cars bearing the famous three-pointed star.

The first Bremen-made Mercedes convertible rolled off the production line in 1989. It was the brand-new two-seater SL roadster from the R 129 model series. A dream car for many, and also the start of an unbroken story of success that has seen the SL model being produced in Bremen ever since. Its successor, the R 230, arrived in 2002, and from 2012 onwards, it has been the turn of the R 231 version. The Bremen plant has produced more than 400,000 SL vehicles to date – a hugely impressive record.

1996 saw the launch of the SLK, the 'little' roadster with the folding steel roof, which represented another milestone in the convertible segment. Since then, this model has also been continuously produced in Bremen. In 2016 the SLK was renamed the SLC. The four-seater E-Class convertible has also been made in Bremen since 2010.

the Mercedes-Benz 300 SL, model series 129
the Mercedes-Benz 300 SL, model series 129, was launched in 1989 © Daimler AG © Daimler AG

Made in Bremen, delivered around the world

The Bremen plant manufactured some 324,000 vehicles in 2015, making it the largest Mercedes-Benz production facility worldwide. It operates at full capacity, which is largely due to the top-selling C-Class and GLC-Class. With a workforce of more than 12,500 people, the Mercedes-Benz plant is Bremen's biggest employer.

The cars roll off the assembly line in a three-shift system. Almost every vehicle is pre-ordered and built to individual requirements, rather than being made for inventory. There are no real holding areas to speak of on the site. You can imagine the logistics expertise required to bring the finished vehicles straight from the factory to the customer. The company uses a dedicated rail connection and a seamlessly managed fleet of car transporters to meet this challenge.

A considerable number of vehicles are exported. The site's proximity to the car shipping terminal in Bremerhaven is a huge advantage.

Factory of the year

The Mercedes-Benz plant in Bremen was named 'factory of the year' in 2015 by the German trade magazine Produktion and the management consultancy AT Kearney. This accolade highlights the fact that the Bremen plant is leading the field when it comes to large-scale production. The team in Bremen are extremely flexible, hugely experienced in production start-ups and fully in control of the wide range of products at the site. Eight models were manufactured in Bremen in 2015, with up to three variants on one production line. New products are seamlessly integrated into the three-shift system without causing any interruption. By using innovative shift patterns, the plant can respond flexibly to demand in the market and run an efficient operation.

Bremen factory is manufacturing ten models in 2016

1978 was the year that Mercedes-Benz vehicles were first made in Bremen. At that time, only one type of vehicle was manufactured in the city. It was the 123 series 'T Model', Mercedes-Benz's first estate to be given the 'T Model' designation. This 'T Model' is considered by many to be the forefather of the 'lifestyle estate', which represented a conscious departure from the image of the tradesman's car.

Eight models are currently built in Bremen: the C-Class saloon, estate and coupé, the E-Class convertible and coupé, the SUV GLC and the SL und SLC roadsters. With the addition of the C-Class convertible and GLC coupé, ten models will be made in Bremen from summer 2016 – more than ever before.

Mercedes-Benz 123 series estate
Mercedes-Benz 123 series estate © Daimler AG © Daimler AG

For further information on the automotive sector, please contact Jörg Kautzner, tel: +49 (0)421 361-32172, joerg.kautzner@wah.bremen.de

Bremen is an important centre for the automotive business and automotive research. For more information, please visit our section on the automotive industry.

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