Tourism Marketing for Bremen
“More Than Just a Fairy Tale” – the Hanseatic City offers experiences for a variety of target groups
Tourism in Bremen is booming—the Hanseatic city recorded 2.5 million overnight stays and more than 30 million day visitors this year. And the trend is upward. Whether it’s the historic Town Musicians and UNESCO World Heritage sites, experiences on the Weser River, exploring science at science centers, or relaxing bike tours, the offerings of the Weser metropolis are diverse and suited to a wide range of audiences. Not to mention the numerous business travelers who stay overnight on the Weser every year for trade fairs, conferences, or professional appointments.
From hotel bookings to package tours, from city tours and bus group support to conference planning... the WFB not only tells Bremen residents and their guests how, where, when, and what is happening, but also provides them with a complete service from a single source. It connects the industry through events such as the State Tourism Forum and, together with the Department of Economic Affairs, develops the city’s tourism strategy.
The WFB promotes tourism to Bremen, showcasing the city’s attractions as a destination—regionally, nationally, across Europe, and around the world. It conducts market analyses and defines target groups, develops market-driven products for the tourism industry, publishes a wide variety of informational brochures and its own booking catalog, and highlights the attractions of Bremen as a destination online.
Success Stories
Bremen – Germany's greenest city
The greenest major city in Germany is Bremen - with an average of 60 square metres of sports, leisure and recreation space per person. Parks, sports facilities, but also water areas invite you to relax from the hustle and bustle of the city every day.
Learn moreBremen as a Street Art City: when a City becomes the Canvas
From gigantic murals to graffiti hidden in the alleyways: Bremen's street art scene is a vibrant expression of creativity and diversity. With the Street Art Cities app, anyone can now discover this world on their own - and experience the Hanseatic city from a new perspective.
Learn moreSpending the night in a former rice warehouse: the John & Will Silo-Hotel in Bremen's Überseeinsel district
Bremen has had a new hotel since the first of August 2024 – but not just any hotel. With its unique architecture and innovative sustainability principles, the John & Will Silo-Hotel by Guldsmeden stands out as a flagship project in Bremen's Überseestadt district. A place that offers far more than just accommodation and can play an important role in Bremen's tourism.
Learn more