Test out your pop-up store concept for ten months free of charge in a prime location in Bremen city centre!
Aktionsprogramm Innenstadt (“The City Centre Action Programme”) was launched at the end of September. It is designed to increase the quality of a stay in the city, enhance its range of uses and improve accessibility.
The “pop-up stores” initiative is one of the projects taking place under this programme. WFB Wirtschaftsförderung Bremen GmbH (WFB) has set up the project focusing on the flexible use of vacant spaces in the city centre, among other things.
The competition is closed. A jury of experts is currently evaluating the concepts received.
The search is on for concepts that ideally bring new, innovative retail ideas to Bremen city centre, preferably in combination with other uses such as special services, events and culture. The competition is aimed at prospective entrepreneurs, start-ups and creative and established suppliers from retail, services, crafts, art and culture, who do not yet have a location in the city centre.
The winners of the competition will be afforded the opportunity to make their business ideas a reality for ten months (from 1 March 2021 to 31 December 2021), rent-free in the specified retail space. WFB will assist with public relations work and networking with local economic players.
The goal is to revive vacant spaces, improve the variety of offers and bring new concepts to the city centre.
The following retail spaces are available (in “as is” condition):
Retail space no. 1
- Address: Obernstrasse 22-24
- Total area: 237 m², of which sales area (ground floor, retail): 107 m²
- Additional areas (basement, storage, adjoining room, toilet): 130 m²
- Miscellaneous: The space has been cleared; no shop fitting, no kitchen, no floor covering provided. Lighting is provided. No food service.
Retail space no. 2
- Address: Knochenhauerstrasse 41-42
- Total area: 369 m², of which sales area (ground floor, retail): 202 m²
- Additional areas (storage, kitchen with sink/cupboards, toilet, adjoining room): 167 m²
- Miscellaneous: The space has been cleared. Floor covering and lighting provided. No food service.
Retail space no. 3
- Address: Sögestrasse 56
- Total area: 360 m², of which sales area (ground floor, retail): 300 m²
- Additional areas (kitchen, toilet, social room, office) 60 m²
- Miscellaneous: Floor covering and lighting provided. Shop fitting provided in large parts. Lift/goods lift provided. No food service.
The distribution of the shop spaces is as follows:
Retail spaces will be allocated according to the order of winners and the preferred spaces specified by applicants in the participation form during the application process. The winner in first place will get the retail space of his/her choice; the winner in second place will get the retail space of his/her choice provided it is still available, otherwise he/she will get his/her second-choice retail space; the winner in third place will get the retail space of his/her choice, provided it is still available, otherwise he/she will get his/her second- or third-choice retail space.
At a glance
The competition will run from 11 January 2021 (12 p.m.) until 29 January 2021 (12 p.m.). The retail spaces will be available from 1 March 2021 (it may be possible to arrange an earlier handover).
- Retail spaces (see overview – no food service!)
- Free of rental and ancillary fees (excluding electricity costs, business and product liability insurance)
- Grant for shop fitting / interior fittings
- Grant for personnel costs
- Free membership of CityInitiative Bremen e.V.
- Competition period: 11 January 2021 (12 p.m.) to 29 January 2021 (12 p.m.)
- Usage period: 1 March 2021 to 31 December 2021
- Concept coherence
(Do the individual components of the concept fit well together and consistently complement each other?)
- Level of innovation
(What innovative ideas does the concept include with regard to the products, business model, services and digitalisation, for example?)
- Number of customers
(Why is the concept submitted likely to attract a high number of customers? E.g. due to product variety, trendy products or services)
- Suitability for the city centre
(Why is the city centre a good location for the concept? Will it appeal to existing target groups as well as customers, locals and visitors to the city?)
- Variety of uses
(Besides conventional sales, what else will take place in the space in terms of advice, events and culture, for example?)
- Unique selling point
(What makes the concept unique and does it stand out from existing offers in the city centre?)
- Economic sustainability of the concept
(Has the concept been designed to be viable beyond the ten months in the market economy? Can it be continued in the city centre or in another location?)
- Environmental sustainability of the concept
(Will there be fair, regional or seasonal products, for example? Are products or processes produced or designed in a way that conserves resources?)
(Assessing the criteria in equal parts by an expert jury following the German school grading system, with marks from one to six)
A pop-up store is a retail business which is operated at short notice, provisionally and for a defined period in empty business premises by one or more traders.