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4 December 2018 - Jann Raveling

Guidance on digital strategy – DIGILAB Brennerei 4.0

Going digital in Bremen with the new SME 4.0 centre of excellence

Sven Hermann from DIGILAB
Sven Hermann from DIGILAB © Alexander Fanslau

Since January 2018, Bremen has had its own SME 4.0 centre of excellence for small and medium-sized businesses, one of 23 such centres funded by the Federal Ministry for Economic Affairs and Energy. Based at the DIGILAB, it offers SMEs support on their digitalisation journey, with no prior knowledge required.

“Companies that are just starting out can get information here. And even those who already have pretty concrete ideas about digitalisation can get fully up to speed on specific digital issues,” says Kai Stührenberg, a departmental head with the Senator for Economic Affairs, Labour and Ports, who is in charge of the centre of excellence.
The centre is located at DIGILAB Brennerei 4.0 within the Alte Schnapsfabrik building in Bremen’s Neustadt district. This former distillery has been transformed into a creative hub, and its extensive premises are home to a number of agencies and young start-ups. With workshop rooms and plenty of space in close proximity to the river Weser, it’s the ideal place for inspiration to think and work. The aim of the centre is to explore innovation, to learn, to find partners and experts, and to share information, for everyone from newbie to seasoned professional.

The guidance offered by the SME centre at DIGILAB is split into five levels, reflecting an increasing degree of a company’s use of digital technologies.

Level 1: Innovation workshops

What exactly are Change Management, SCRUM and Design Thinking? Innovation workshops offer initial opportunities to explore issues relating to Industry 4.0 – the digital transformation of industry – and the working environment of the future. Small groups get to grips with new topics in free workshops. The main thing is to get stuck in – you won’t get any long-winded lectures here. For an overview of the current innovation and technology workshops, see the DIGILAB website and the centre’s events listings.

Level 2: Summerlab and innovation safaris

Fresh ideas and sound expertise in new technologies are a good starting point for the digital revolution. The students at Bremen’s universities can offer plenty of both. So why not tap into this creative potential for your own company? During a summerlab or on an innovation safari, companies work with students to access new technologies or to develop specific digitalisation ideas. Under expert supervision, participants set out to find new solutions for the challenges of the future together.

Level 3: Consultancy programme

Good advice can be invaluable. An outside view helps to break out of entrenched ways of thinking. This is where the digitalisation consultancy programme comes in. It promotes and funds collaborations with management consultants. Companies can choose from a list of selected consultants and then work with them to document requirements, run workshops, or plan specific digitalisation projects. For more information on consultancy support see digitalisierung-bremen.de

Level 4: Research, development and prototype projects

This is where we get to the heart of the matter. Companies and scientific institutions work together on research, development and prototype projects to harness the new technology. These projects normally take several months or even longer, and they are supported with grants and loans by BAB, the development bank for Bremen and Bremerhaven. The aim is to develop prototypes and bring innovations to market in order to remain competitive. For more information see the BAB website.

Level 5: Financing for digitalisation projects from BAB

The final level looks at the big picture. BAB provides financing for investment propositions from individual projects all the way to the digitalisation of an entire company, using a range of different funding sources. The BAB consultants are always at hand to find the perfect funding programme. See the BAB website for an overview.

The Alte Schnapsfabrik building is home to the SME 4.0 centre and DIGILAB
The Alte Schnapsfabrik building is home to the SME 4.0 centre and DIGILAB © WFB/Frank Pusch

DIGILAB Brennerei 4.0 – ‘home port’ and guidance centre

DIGILAB is the starting point for many of these services. It offers lots of space for creative work – both analogue and digital. The lab is equipped with technical facilities such as augmented reality, 3-D printing and the latest design thinking materials. “We cooperate with local technology companies like Ubimax, and exciting projects like weserholz and the Kalle co-workshop. That allows us to introduce innovative formats and a hands-on approach to new technologies,” says Sven Hermann, managing director of ProLog Innovation GmbH. ProLog Innovation GmbH works on behalf of the Senator for Economic Affairs, Labour and Ports to manage the development of DIGILAB Brennerei 4.0 and explore the potential for cooperation with local digitalisation projects.

Companies work with students to develop new ideas
Companies work with students to develop new ideas © Alexander Fanslau

Close links to science and industry

Not all services are provided at DIGILAB itself – but the lab is the common link between the many different formats. It also sets up collaborations with other innovation labs in Bremen, such as the BLG and the encoway digilabs. And it is where the LogistikLotsen are based. DIGILAB offers guidance on all aspects of digitalisation and work 4.0 – one location, many partners and many services.

More information and advice on individual services are available from Professor Sven Hermann, hermann@prolog-innovation.com.

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