Last year, one of the most important trade fairs for real estate and investment in Europe, Expo Real, had to be cancelled due to the pandemic. This year it will be hosted again in Munich. The State of Bremen will also be in attendance from 11 to 13 October 2021 to promote its real estate projects in Bremen and Bremerhaven.
The Covid-19 pandemic has hit economic sectors such as hotels, restaurants and retail hard. However, the real estate market in Bremen has largely defied the crisis, not only in the housing market, but also in the logistics and office real estate market. This is shown by the recently published Bremen Real Estate Market Report 2021. "The real estate industry in the state of Bremen has weathered the crisis with astonishing stability," emphasises Kristina Vogt, Bremen's Senator for Economics, Labour and Europe. "And that's not all: The upward trend that was evident before the crisis is continuing."
In 2020, the year of Covid-19, 100,000 square metres of office space were let in the city of Bremen – significantly more than was previously the case. For 2021, market analyses forecast another record. The situation is similar for logistics properties, and production hall space is also growing. The importance of the real estate industry for the state of Bremen is shown by the large number of exhibitors involved in the state's presence at Expo Real. Despite coronavirus restrictions, 25 partner companies from Bremen, Bremerhaven and the surrounding area are represented – only marginally fewer than the 29 in attendance at the last Expo Real in 2019. "The fact that so many companies are representing the state of Bremen in Munich is a good sign," emphasises the senator.
The joint trade fair appearance is organised by Bremeninvest on behalf of the Senator for Economics, Labour and Europe. "We are glad that, after a year's break, we can once again exchange ideas with representatives of the real estate industry in person while observing the current hygiene and distancing rules," says Andreas Heyer, Chairman of the Management Board of WFB. The exhibitor numbers show that interest and demand remain very high. It is important for the State of Bremen to showcase itself at one of the largest leading trade fairs for commercial real estate and to be able to solicit investment. "This is where the great matchmaking of the German real estate industry takes place," he points out.
Sustainable district development is one of the hot topics the state will be explaining to visitors at this year's Expo Real. "The development towards a city of districts, away from monostructures, has been shown to be successful," says Andreas Heyer. "Newly developed districts such as the Tobacco Quarter, the Überseeinsel and the Europahafen don’t just attract local companies and start-ups, but also businesses from the surrounding area."
One of Bremen's largest new development areas is the Tobacco Quarter in Woltmershausen, built by the project development company Justus Grosse. A lively district for work, living, gastronomy and culture is being created on the 20-hectare site of a listed former cigarette factory. The concept includes a hotel, a theatre, an orchestra hall, studios, practices, a day-care centre and a mobility centre for cars, bicycles and car-sharing vehicles. The goal is to create an urban neighbourhood with lots of green spaces, minimal traffic and a largely carbon-neutral energy supply.
Inner-city development is also one of the top themes at Expo Real. Inner-city bricks-and-mortar retail has been in crisis all over the country, and not just since the pandemic started. With a view to sustainably revitalising and improving Bremen's city centre, the City Centre Action Programme was launched this year on the initiative of the Bremen Senate. The idea: The city also boasts an array of attractions beyond shopping, such as the "Open Space" cultural project on the Domshof, free tram travel around the city on Saturdays, the "Bremer Kultursommer Summarum" summer festival, free Wi-Fi, light art in the dark winter months and "ekofair", the city's first fair trade shop.
Ekofair is the result of a WFB competition, as are several pop-up stores that are breathing new life into vacant retail locations and are initially rent-free thanks to WFB funding. The city also wants to support owner-operated retail locations, for example in setting up a shop café. During the "Transformartini" project, the busy Martinistraße became an adventure area with a beach, deck chairs and an artificial surf wave as part of an attempt to show what a car-free city might look like.
Industrial estates and business locations in Bremen are aiming to be more environmentally and climate-friendly in the future. That's why the development of new business parks and the further development of existing business locations will focus on climate and environmental protection as well as biodiversity going forward. The new strategy is being applied for the first time in the city of Bremen in the redevelopment of the Bremen Hansalinie Industrial Estate. "Climate-neutral business locations will set the standard in the future," says Economics Senator Vogt. "This is why Bremen wants to appeal to new and established companies with its strategy of qualified commercial development."
The aim is to link economic, ecological and social objectives. In the competition between locations and between professionals, Bremen is competing with cities of a comparable size. Sustainability is playing an increasingly important role in the decision. The concept therefore includes supplying the areas and their resident companies with renewable energies, maintaining or creating new green spaces and bodies of water, avoiding waste and enabling efficient recycling. Façade designs and green roofs should help to prevent buildings from heating up due to solar radiation. The expansion of public transport, the cycle path network, car sharing services and electric and hydrogen mobility are also part of this.
Sustainable commercial and industrial area LUNE DELTA
Bremerhaven is already setting standards with its plans for the LUNE DELTA sustainable commercial and industrial area. The project on the waterfront and around the state's largest nature reserve, the Luneplate, has already received the preliminary certificate with the highest award level (platinum) from the German Sustainable Building Council in 2019. The city of Bremerhaven plans to use the 150-hectare area to offer companies in the green economy an attractive location that also meets the highest future sustainable standards. For example, the entire industrial estate is to be supplied with 100% renewable energy. In the immediate vicinity, wind power is to be converted into green hydrogen, and a test field for electrolysers for hydrogen production, the only one of its kind in Germany, is also being considered.
"The new LUNE DELTA commercial and industrial area is a unique example of how economic, ecological and social objectives can be combined. I'm confident that innovative companies and investors in particular will appreciate this. It is the only way to meet the challenges of climate change and enhance our competitiveness," emphasises Nils Schnorrenberger, Managing Director of BIS Wirtschaftsförderung Bremerhaven.
The area will be launched with a green business incubator focusing on the green economy, which is being planned by the city-owned Bremerhavener Entwicklungsgesellschaft Alter/Neuer Hafen (BEAN). The aim is for it to become a nucleus for innovative forms of networked business. It is enhanced by a management team that directs the local material flows and manages the maintenance of the area for everyone. This will save resources, as well as costs.
25 companies from Bremen and Bremerhaven are showcasing themselves at Expo Real 2021 at the joint stand of the Federal State of Bremen.